DESIGN ARTICLES2019-11-21T23:48:55+00:00

Design Trends in 2023

As we move further into the digital age, design trends are constantly evolving and adapting to new technology and user needs. In 2023, we can expect to see a continuation of some existing trends, as well as the emergence of new ones. Here are some of the design trends that

THE POWER OF CONSISTENT BRANDING

There’s a major misperception that branding only consists of a name and logo, or that it only matters for the biggest companies. In reality, branding is so much more – and it’s critical for businesses of all sizes.

THE BENEFITS OF A SINGLE PAGE WEBSITE

1. It Uses Storytelling to Inspire Action. Just like in comic books, where a grid pattern of illustrated panels is used to propel the momentum of a narrative, a single web page using interactive elements in a grid layout is perfect for propelling the interest of your site visitors towards the objective you’ve identified.

WHY DOES PROGRAMMING SUCK?

Before we dig into the “whys”, we have to agree that programming sucks. Let’s take a quick look at the dirty laundry of programming.

DOES MY BUSINESS NEED AN APP?

In today’s mobile world, just about everyone carries a small, amazingly powerful, all-access information device—the smartphone. And on this miniature computer are little programs, or apps, that give you the ability to do incredible things. Need directions to a client’s office? Open a map app. Need to entertain your client?

WHAT IS THE PURPOSE OF A LOGO? IT’S MORE THAN DESIGN… IT’S ABOUT PURPOSE

Spencer Chen, VP of marketing and business development for Alibaba, blew up Twitter recently by observing that many hot tech companies have apparently borrowed their logos from previous designs. While there is a finite set of possibilities specifically for logos based on a single character, the resemblances are striking and uncanny nonetheless.

THE IMPORTANCE OF WEBSITE DESIGN AND USER EXPERIENCE

Since the world has become digitalized it is very important that those who are searching online have a great user experience. Whether users are searching online for clothes, services or information the importance of website design and user experience must be a top priority for any business looking to drive traffic to their site.

USABILITY AND THE MOBILE WEB

For some time now, anyone concerned with search engine optimization made sure a mobile version of their website was available because otherwise they ran the risk of angering the Google algorithm. Yet unlike so many other trends in the SEO world, research shows that mobile web use isn’t slowing down, even though many of the so-called mobile friendly websites are a pain to use. Not only are mobile views growing, they are blowing up.

About our work

Acura Multimedia Noosa is the leading Sunshine Coast web design agency, creating, innovative and successful websites, apps and design solutions for the internet media.

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