DOES MY BUSINESS NEED AN APP?

What to consider when designing a mobile app for your business

In today’s mobile world, just about everyone carries a small, amazingly powerful, all-access information device—the smartphone. And on this miniature computer are little programs, or apps, that give you the ability to do incredible things. Need directions to a client’s office? Open a map app. Need to entertain your client? Access a restaurant reservation app. Has your client expressed interest in buying from you? Pull up your company’s widget catalog app, create a quote and close a sale—on the spot!

Apps can be used for almost anything. But as you delve deeper into the world of mobile apps, you might start to wonder does my business need an app? And if so, how do I go about developing an app?

For answers to these and other questions about designing a mobile app, read on!