What is the purpose of a logo? It’s more than design…it’s about purpose

Spencer Chen, VP of marketing and business development for Alibaba, blew up Twitter recently by observing that many hot tech companies have apparently borrowed their logos from previous designs. While there is a finite set of possibilities specifically for logos based on a single character, the resemblances are striking and uncanny nonetheless.

Furthermore, the logos of Airbnb, Beats, Flipboard and Medium all seem to be based on designs featured in a 1989 design book, “Trademarks & Symbols of the World: The Alphabet in Design.”

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