THE IMPORTANCE OF WEBSITE DESIGN AND USER EXPERIENCE

Since the world has become digitalized it is very important that those who are searching online have a great user experience.  Whether users are searching online for clothes, services or information the importance of website design and user experience must be a top priority for any business looking to drive traffic to their site.  What is the meaning of a good online user experience (UX)? This means that website designs should be such that the user finds what they are looking for with ease of navigation.

Life has become fast paced and more people use their mobile phones rather than their laptops to access websites.  After all, most people need to make purchases or find information while they’re on the go.  This means that the web design needs to be responsive so that it can adapt equally on both platforms. Any website that is attractive and designed for easy navigation is likely to offer a good user experience.

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