THE POWER OF CONSISTENT BRANDING
Here are some very tangible and game-changing differences that strong branding makes:
- Recognition: A simple and professional logo has the power to make a lasting impression, and consistently incorporating a brand’s logo across platforms makes it more memorable.
- Trust: When communicating professionalism, a brand builds credibility and trust among customers, in turn making it more likely they will do business with you. It also increases the likelihood of gaining referrals and new customers.
- Greater financial value: A strong, recognizable brand that customers trust helps ensure future business, consistently building the value of your brand and, ultimately, your financial return.
- Inspired employees: When employees understand what your brand stands for, they will feel pride in working toward the company’s goals.
Amanda Brinkman is Chief Brand and Communications Officer at Deluxe Corp.