ILLUSTRATIONS

A picture says a thousand words. The use illustrations is a powerful artistic tool and can make a website, a brochure or any collateral – truly unique.

Illustration has the ability to immediately create a context. And it is context that obliges the viewer to read more or stop and look.

Three elements are key to the communicative power of illustration:

• motif,
• style and
• colour.

But be prepared: Illustrations are expensive and time consuming to deliver.