Brochure Design

We’ve all received brochures from various businesses and most of the time they all have one thing in common — they’re boring.

Whether they’re packed with so much information you feel like you’re about to read a full length novel, or so plain you feel like you’re sitting in the dentist’s office, brochures tend to get a bad rap. They may be chock full of important stuff, but unless you can get someone to pick it up and read it, it doesn’t matter how great the content inside is.

Here are Acura’s basic steps as a how brochure design should be to ensure your information is shared.

1.   Acura think simple. Simple design can be incredibly effective and doesn’t have to be boring.

2.   Acura like to keep it small. The smaller the brochure, the more likely someone will be to actually hold onto it.

3.   Acura think cleverly. If there is a way we can make your message literal, we will do it.

4.   Acura usually break boundaries. A brochure should be loud and interesting to look at, so we are usually very bold.

5.   Acura think your brochure should have a purpose and can even be functional. We think of things your brochure can become rather than just being a source of information. Functional design is a big trend right now, and probably will be for years to come.