PROTOTYPING

Prototyping clarifies internal communication in a few ways.

First, it creates a connection between designers and developers earlier, giving both the same goal to work towards. Different peoples use different lingo and jargon, but a prototype shatters all barriers. Prototypes are the toys of design, and when something is fun, people are more eager to let down their guard and start exploring the crazy ideas that just might work. A prototype is a powerful weapon to bring to any presentation. In terms of its communicative and persuasive abilities, this presentational aid often makes the difference between a “yes” or a “no.”