There’s nothing more expensive than cheap design
Design is often confused with “decoration”. Many times, Acura multimedia staff have been told: “I just want a logo, how hard can that be?” Let us say: Design isn’t a commodity. It requires intuition, innovation, experience.
Buying design is not like buying electricity. You need a connection between the designer and the client; it’s an ongoing relationship, iterative and based on feedback, collaboration and skills.
When times are tough and you need to keep costs low, taking a gamble with a logo or a new branding idea may not be the best way to cut down costs. In the long-run, cheap design is more expensive than good design.
Our work has been featured in the book “World’s Best 1000 websites” Our work has been featured in Communication Arts under Webpicks “ Site of the Month”